The events of 2020 have changed the way we all live and work – for short or long term, for good or bad.

In this event, our guest speakers critically assess the COVID-19 challenge to dentistry and the digitally enabled response.

We discuss and provide practical examples how dentistry can not only survive, but thrive, by adopting suitable strategies to engage patients, deliver excellent dental care and implement practice workflows and efficiencies.

Chris Barrow, dental business coach, will review the macro-economic landscape in the final quarter of 2020 and demonstrate what his most successful clients are doing to stay busy, focused and profitable as we embrace COVID-19 restrictions, the changes in the buying habits of consumers and deep global recession.

Dr Marcos White will review the patient communication and validation systems supported by the Align digital platform that have allowed him to exceed his pre-COVID-19 profitability by completely reinventing his patient journey and by combining the skills of his TCO team with digital systems.

Dr Ingo Baresel will share why everyone has had to re-evaluate how they provide restorative dentistry and why the response solutions are not only already available to us but support the digital progression in dentistry we should embrace.